Southwest Airlines, known for its "Bags Fly Free" policy, has announced it will start charging for checked luggage beginning May 28, 2025. After 54 years of offering free checked bags, this shift brings Southwest in line with most other airlines that already charge for luggage.
This decision is part of Southwest’s strategy to boost profitability in response to rising operational costs and investor pressure, particularly from Elliott Investment Management. The new policy helps Southwest align with industry standards but departs from the airline's long-standing commitment to free checked bags.
The move has been met with disappointment from many passengers who valued Southwest’s customer-friendly policies. However, it reflects a broader industry trend as competitors like American, Delta, and United have charged for checked luggage for years.
Southwest is also introducing a basic economy fare, which will limit seat selection and flexibility, and implementing expiration dates for flight credits. These shifts represent a move away from Southwest’s traditionally flexible, customer-first approach.
With the introduction of baggage fees and other changes, passengers should reassess their travel plans and consider the new costs. While these adjustments are aimed at boosting profits, they mark a departure from the airline’s previous business model and may impact customer loyalty.